Psychologists
George Sperling
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American cognitive psychologist known for foundational work on visual memory.
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Nationality / Culture Defining ContributionDeveloped the partial-report technique in 1960, showing that iconic (very brief) visual memory holds far more information immediately after a stimulus disappears than earlier whole-report methods had measured. 2 Notable WorkIconic memory research (partial report paradigm) 1 Cross-Tradition Connections
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1. Wikipedia: George Sperling
1. Wikipedia: George Sperling
Wikimedia FoundationIntroductionQuote, Introduction
Sperling documented the existence of iconic memory (one of the sensory memory subtypes).
View the Source 2. Wikipedia: Iconic Memory
Wikimedia FoundationResearch overview sectionQuote, Research overview section
In 1960, George Sperling began his classic partial-report experiments to confirm the existence of visual sensory memory and some of its characteristics including capacity and duration.
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