The mere exposure effect is a psychological phenomenon in which people come to like a stimulus, such as a word, image, sound or person, more simply because they have been repeatedly exposed to it, independent of the stimulus's actual qualities. The effect has been demonstrated even when the repeated exposure occurs below the threshold of conscious awareness. Early groundwork was laid by Gustav Fechner in 1876, but the psychologist Robert Zajonc developed the modern theoretical account and the term itself in a series of studies published in 1968.
Facts
Core ClaimSimple, repeated exposure to something, on its own, tends to increase a person's liking for it. 1 First Described Year Cross-Tradition Connections
Sources
1. Wikipedia: Mere Exposure Effect
Wikimedia FoundationLead sectionQuote, Lead section
The mere-exposure effect is a psychological phenomenon by which people tend to develop a liking or disliking for things merely because they are familiar with them.
1. Wikipedia: Mere Exposure Effect
Wikimedia FoundationHistory section
Reader Challenges (0 open reader challenges)
No disputes yet. Spotted an error or a better source? Open the first one.
Sign in to dispute this or suggest a correction.
View At A Past Year
The atlas records no dated fact of its own for this entry, so there is no other year to choose.